PB&C created with "reductip.ch" a special interest platform on the subject of being overweight, which is updated daily. Information ranges from nutritional advice, to tips on how to change eating behaviours, to a detailed overview of various possible therapies, to interactive self-tests, online diaries and food reviews, to a register of doctors specialising on the subject. In addition to this offering there are daily news updates on the subject of obesity, nutrition and health. In a password protected section the latest speciality medical information is available for doctors.
In the start-up phase a banner campaign on the most important online portals and targeted web marketing activities ensured generation of traffic to the site. This key activity in the marketing communications mix is supported by a brochure for patients, available in doctors waiting rooms, and a brochure for doctors containing relevant medical information about the reductip.ch weight reduction programme.>/p>
