A new bank for consumer finance
At the beginning of 2007 Credit Suisse spun off its consumer finance sector in to a separate legal entity under the name Bank Now. Peter Bütikofer & Company was given the job of communicating this process to both internal and external audiences.The wide array of tasks included editing texts and presentations, assisting in the creation of the website, helping to organise the press conference, carrying out a public opinion survey as well as press and issue monitoring. Internal communication was considered to be of particular importance. The client wanted to keep its staff informed and up-to-date throughout the whole process, in order to be able to detect early any difficulties in the transformation process and deal with them promptly.
