International intrigue and mystery - mini style
The new MINI certainly has been well received by its fans, followers and thegeneral public. In fact, it probably could have sold itself, but that wasn’t good enough for MINI – they carefully crafted a fictional story based around a private detective who happened to have a MINI, which, as fate would have it, was stolen during his investigation in to some artwork, that was stolen and being held for ransom...
We were given the task of re-establishing the Mini brand with it’s core market in Switzerland.The Mission Mini campaign took place within a network of 17c ountries and it was built around a treasure hunt for a stolen painting, which took place in Barcelona in Spain.
