First of all we had to select a Swiss team for the treasure hunt.This consisted of two well-known personalities (in our case Yello singer Dieter Meier and Star TV anchor lady Claudia Lässer) and two typically Swiss young people, chosen through a competition. After a one-days eries of small contests, finalists were evaluated and winners were selected through BMW Switzerland, Star TV and Pete rBütikofer & Company.
The team was accompanied to Barcelona for 4 days by a StarTV crew. Throughout the treasurehunt, broadcasts were shown live on Star TV in Switzerland. In addition to this, Star TV showed a “how it was made”programme with aspects of Mission Mini once a week, over a period of 3 months.
The Mission Mini event wa sattended by other Swiss journalists and received impressive media coverage.
