Change Management for the head
In August 2006 Braun launched three new hair styling products, Smoothstyler BC 1, Smoothliner MS 1 and Satinliner ES 2. Using these products the fashion conscious woman can very quickly style her hair to suit any occasion. The international umbrella campaign for the launch of the products ran under the title "Change management for the head". As part of the overall international campaign, PB&C were charged with effectively positioning the products in the minds of the Swiss public.
The first project involved the free newspaper "Heute", the international trend guru Mike Karg and the Säulenhalle in Zürich. During a "Liquid People Night" at the Säulenhalle, Braun and Mike Karg offered quick hair stylings free of charge. In this way party goers were able to experience how a hair style could be changed fast and easily with the use of the new Braun hairstlying equipment.
