By means of the Sälenhalle party, Braun and the new hairstyling tools were presented at an event where styling was rated very highly. The event was a success, numeruous partygoers took up the "Quickstyling" offer and wanted to spontaneously change their hairstyle at the party. The "Quickstyling" really did prove to be "Change management for the head". In addition, Braun, the new hairstyling equipment and the party were reported in the "Heute" newspaper, reaching a circulation of 300, 000 readers of the desired targeted profile.
