30 years anniversary media relations
The French furniture discount store Conforama was celebrating its 30th anniversary in Switzerland. At the same time the company was opening two new subsidiaries. The company asked PBC to take care of the media work surrounding the celebrations. The main objective for the client was to raise its perception level.
First of all the PBC team developed a press release on the subject of the anniversary, with facts and figures on the company and its headquarters. This was sent to the financial editors of daily newspapers.The subsequent openings of the new subsidiaries in the French and German speaking parts of Switzerland were closely related to the anniversary events.
The PBC team researched historical and financial information in the area of the living/ furniture business in Switzerland and related these figures to the business development of Conforama in the presentations to journalists.
As a result there was both an above average journalist interest in the openings and a large number of mentions of the anniversary in the French and German speaking daily papers.
Article in "24 heures" 31.10.2006 (PDF, 1.2 MB)
