PB&C support ranged from media enquiries and contacts with lifestyle and motorbike journalists, to the creation and implementation of events, to the organisation of targeted mailings, to the editing and placing of advertorials in selected media. A regular newsletter informs the various audiences about new products and events in the Harley community.
Thanks to a long term communications strategy, strong contacts based on mutual trust have been built up with key lifestyle media. These regularly produce attractive media joint ventures. With a regular presence in the motorbike community via events and exhibitions, Harley Davidson and Buell have become anchored as Top-of-Mind amongst opinion leaders.
