MSD Merck Sharp & Dome-Chibret AG
The market leader for the treatment of male hair loss gave PB&C the job of monitoring the subject of hair loss in the press and of taking care of press relations.Swiss law forbids manufacturers of prescription medicines from any sort of consumer advertising.This puts even greater emphasis on creating product-independent relevant themes for communication.
PB&C developed a communications concept based on three interrelated thematic pillars. The themes of medical background and physiological causes, an overview of various treatment forms and the psychological implications and effects of male hair loss were pitched to the media in equal quantity.
Besides the evaluation of relevant media and journalists and the creation, pitching and placing of relevant stories, the environment of an international medical congress on the subject of hair at the University of Zürich proved to be an ideal platform for targeted media contacts.
