In cooperation with the Dermatological Clinic of the Universtiy Hospital Zürich, PB&C created and organised a media event at which selected journalists were able to obtain information from internationally recognised dermatologists and psychologists on the latest research, the advantages and disadvantages of current forms of therapy and the psychological effects of hair loss in daily life.
Extensive press material and intensive post conference journalist support contributed to the high quality of reporting which followed and which often included mention of the MSD website on the subject of hair loss.
NZZ (PDF, 5.0 MB)
