Next, specific stories were developed relating to the various causes, consequences and solutions of erection problems. Our internal research tool Newland was particularly valuable in this respect. Using this we were able to enrich the discussion with well-grounded figures and views from Swiss public opinion.
Targeted media were regularly fed with scientifically based stories. Contact with key media were also regularly made. Elements of global media work from the international level were adapted and fed in for use as part of locally developed stories.
In addition, through medical and scienfic events we were able to arrange for journalists to have access to specialists. This was also a way of flagging the subject matter as relevant and topical.
The intensive media work resulted in positive and relevant reports in various media and sectors. In this way the pharmaceutical company was able to position itself as a serious and competent partner for the media.
Weltwoche (PDF, 327 KB)
