Step by step
In Spring 2006, the Swiss Real Estate Association (SVIT) charged PB&C with developing a new brochure, in cooperation with the communications manager of the organisation.
It was a particular challenge that this publication was to be both the first mile stone and reference work for the newly planned integrated communications of the umbrella association and the organisations belonging to it. This meant that expectations for both text and design were high and that the concept had to take into consideration that the brochure would be widely reused. Precise management of details as well as a constant overview of the whole project were therefore required.
