Irresistibly Delicious
"Packaging modernization". This mandate was the start of the association with Wernli. When we started working on the concept the question quickly arose: what actually are Wernli's brand values?
Behind this is the conviction that the values of a brand or a company must be reflected in all communications channels. Only in this way can the company and product communications be consistent. Peter Bütikofer & Company therefore proposed that, as a first step, brand values needed to be defined. Wernli agreed and thus began a process which resulted with a "brand story".
Wernli biscuits have always been enjoyed. With the new claim "irresistibly delicious" this feeling has been extended. The newly defined company and brand values now form the basis not only for the packaging but also for the whole look of the company and brand.
